I put the idea to the company that they should support a campaign and use try and use their influence. This is their response so far...
We will be investigating the idea. However it may not be successful purely because of our relationship with the Royal Navy and the way they jealously guard their right to name ships and submarines and the class of ships and submarines. Other groups are also pressing this idea so we will not act alone but whether we will be able to openly support it as a company depends on how it is received by the customer.
I'm more hopefull the local paper will pick up on the idea and stir things up a bit.